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What we're all about

Building confidence

Ketura Persellin head shotYou're a busy, smart, and successful woman with real goals in sight.

As an stylist, my job is to help you reach those goals.

Let's face it: Sometimes even the most accomplished and amazing women can get tripped up by their image and their style. They may unintentionally send certain messages about who they are and what they stand for. They end up not being perceived in the way they want to be.

They may just need a little extra support—a behind-the-scenes cheerleader—to show them exactly what they need to do to get where they want to go, both professionally and in their personal life.

So, are you a take-charge woman who sometimes gets stumped, or just hasn't invested lately in her appearance and wardrobe?

Are you accomplished professionally, you just don't know how to dress for the part?

Do you wonder if a few small changes could make a difference to your professional presence?

Do you have a blind spot when it comes to your own image?

I'm Ketura Persellin—and I help women just like you.

Lose stress, find confidence

I'd love to help

Would you like to know exactly what you need to do to look the part, professionally and personally? And do it without a lot of time and stress?

That's where the Joyful Closet comes in.

I'll show you what small changes you can make to have the stature and presence you want at work. I'll guide you toward what works for you, whether we're in the store or in your closet. I'll connect you with my talented and trusted team of makeup artists, photographers, hairstylists, media coaches—all the people you need on your side.

Because if it relates to your image, I'm there to help you.

Are you ready?

Small but powerful changes

Wouldn't it be incredible to feel complete confidence, knowing you're ready for the role you play at work and in your personal life?

If you don't feel this way, you're selling yourself short.

If you answer "No" to three or more of the questions below, you might benefit from my help.

  • Do you get recognized professionally for your accomplishments?
  • Do you have the stature you want at work and in your personal life?
  • Does your style reflect who you are on the inside?
  • Does everything in your closet reflect the roles you play in your life (and the roles you aspire to)?
  • Do you approach getting dressed for all the various parts of your life with confidence (rather than stress and overwhelm)?
  • Do you frequently get compliments about how you look?
  • Do you feel confidence as you move through the day?
  • Are you supremely confident?

If you're not there (yet), you've come to the right place!

My passion and my mission is helping women like you get that confidence, day in and day out.

Ready to get started? I can't wait!

The latest from the blog

What not to wear to work in the summer

Posted by Ketura
fit-and-flare-dress-from-anthropologieA short trip downtown to a meeting this week revealed at least a dozen summer office-wear don’ts. Here’s why the things on my list below are a problem. Particularly for younger women, these mistakes can undermine the impression they’re trying to make as professionals. Here’s my list of what not to wear to work in the summer. Wear to brunch, not ...READ MORE »
What clients are saying

I love how I look! And I owe it all to you!
Gwen R., foundation executive

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