Your personal branding is what people say about you when you leave the room. What you stand for. Your reputation.
What do you know about yours?
It’s a crucial thing to understand. You can’t show up in life the way you really want to without understanding first how you’re showing up in your life right now, today, as you are in this moment.
A good first step is to look at the relationships we have with people who see our best selves, who admire our most radiant, wonderful qualities. This helps us BE our best selves. And when we are our best selves, we show up that way more consistently for every person and situation we encounter.
Finding your cheerleaders
Like most people, I’ve always had a core group of people in my life who loved and supported me, and really saw me for who I am, with all my gifts and all my liabilities.
My sister is one. An old friend from college is another. One is a mentor; another is a networking buddy from a few years ago. None of these is part of my social circle. But they’re the people who remind me of what’s special about me.
They’re also the ones who can give me some tough talk—let me know when I’m going wrong, when I may be taking the wrong turn away from what is in my best interests.
They’re generous, and they don’t bring their own agenda into their discussions about me.
I bet you have those people in your life, too.
How about taking some time to ask them for some concrete feedback about you? Their opinion of you matters, and you may not fully know what it is.
So, who do you have in your life who really appreciate you, who love you and see your best qualities clearly?
How about asking three of them for their feedback of you?
Ask them about anything you want to know. Here are some questions possible questions:
- What words would you use to describe me?
- What do you like best about me?
- What habits (if any) do I have that can be distracting or annoying or that I’d be better off without?
- What have you always wished you could say to me but weren’t sure I would be open to hearing it?
Once you have this kind of feedback, you can start to see what kinds of changes you’d like to make in how you project yourself, how you show up in your relationships, your work, your life. You have a roadmap to your best, most confident self.
(Ketura Persellin is an image consultant and personal stylist in Washington, DC, and surrounding suburbs. Contact her for a complimentary get-acquainted session.)