Ready to finally figure out your style but just don't know how?


8-week virtual group program will show you exactly how

Are you dying to figure out your style but feel overwhelmed with where to start? This program will show you how.  

Because you deserve to look and feel awesome.

If you’re like the women I've worked with (and many I know personally), you may be struggling with these things too: 

  • You feel like you didn’t get the memo about how to dress with style. 
  • You keep trying to find your style, but keep feeling less-than and frumpy—like life is just passing you by. 
  • You know you want to show up in life differently, you just don’t know how.

I'm SO excited to share with you what I know about changing your style—and in that journey, transforming your life. (That's right: ”small’’ style changes can add up to a HUGE cumulative effect.)


This is the answer you've been looking for: A program for rebooting your style, led by a warm, friendly expert (and it won't break the bank).  


What does your style have to do with the rest of your life?

Simple. Once you know your style, you can tell the rest of the world who you are, day in and day out—authentically and convincingly. 

I'm going to give you the tools to do just that.

You see, there was a time when I didn't have a clue how to present myself. I was painfully out of step with what others my age were wearing, in high school, in college, and for many years after. Eventually, a saleswoman mentioned that the clothes I was wearing weren't doing me any favors. (Basically, I was trying to hide in plain sight, hoping my baggy clothes in gray and black would camouflage me.) With her help, I made some small changes, and over time, my life changed entirely as a result.

You too can make these small-but-significant changes and get confidence beyond your wildest dreams. That's what I discovered in my own journey (which I'll share with you) and what I've seen in other women who have developed their sense of style.

Isn’t it time to discover the tool that can change your life? (Really.)

When your style is aligned with who you are on the inside, you look and feel:


Discover new confidence in your work life and your other relationships, maybe for the first time


Show up authentically and convincingly: Identify your own authentic style: what looks best on you (and why).


Lose style-related stress forever, and put the joy and pleasure back into the act of getting dressed.


Radiate charisma and presence: Learn what makes you shine from the inside out, the tools that keep the light on from within.


My name is Ketura Persellin, and I’m on a mission to help other women show up in life with greater confidence. 

I believe every woman has the right to look and feel awesome.  

For almost 10 years I've helped women completely transform how they think about themselves so they love getting dressed every day, and they love how they look.  

Now it’s your turn. I'm going to hold your hand and be by your side as you transform how you think and feel about yourself (and how you feel when you look in the mirror). 


'Profound impact'

Ketura’s course has had a profound impact on how I see myself and the choices I make when I get dressed in the morning. She is funny and down to earth and she provided clear advice to me that helped me figure out how I want to show up in the world and how to get there. 

(L.A., attorney, Washington, DC)


'Tremendous help'

Ketura’s program helped me tremendously! I had a general idea of my style and what I liked. This course helped me focus my ideas. It simplified wardrobe choices and getting ready in the morning. I loved this course; it gave me insight into what my true style is all about! 

Gaby, manager, Arlington, VA


'Fabulous and funny'

"Ketura is a fabulous presenter—personable, funny, encouraging, and inspiring! I can't wait to do more with her."

V.T, Kensington

 So what exactly is SHINE!?

To make big changes, you need three things: a vision (and a commitment to making it happen); a plan of action, and accountability and support.

SHINE! gives you all three of these things. Over the course of eight weeks, you'll travel the road of style from where you are now (how's it working for you?!) to feeling and looking your absolute best. You'll get my support (and the support of a group of other women) on a daily basis, or as frequently as you choose. You'll end the mystery, stress, and overwhelm that all too often plays a part in women's style-life. You'll experience new clarity about how you want to show up in the world, and have the tools to do it.

SHINE! is a natural extension of the work I've been doing with my individual clients for almost 10 years. I wanted to bring change to women's lives on a broader scale—to help women feel confident in how they look and move about the world. 

(Because even the MOST confident looking women—the ones who look like all that—suffer from the same lack of confidence you do, the same uncertaintainy, and the same longing to crack the code on their style.)

The program is highly interactive, fun, and informative. There's plenty of support from me and from the others in the group, and each session is jammed with guidance and info. Plus, between meetings there are exercises to keep you on track, plus open office hours (three times during the program).

 This program will show you how to:

  • Put the pleasure and joy back into getting dressed 
  • Show up in your life authentically and convincingly
  • Experience a new sense of confidence about yourself
  • Radiate charisma and presence
  • Feel confident in your work relationships and your social life
  • Discover time for activities, people, and things you value 


(8) group video sessions (60-75 min each) (Value: $600) 

This is where you’ll get my coaching and support, plus feedback from the other women in the group, in addition to teaching importat concepts of image and style. 

(2) 30-minute individual coaching sessions with Ketura (Value: $200)  

These are designed to review your progress and help you focus on issues that are specific to you that may be holding you back and specific strategies for moving forward. 

(3) Open office hours (Value: $200) 

Every other week, I’ll be available on video, ready to answer your questions, offer coaching, and help you stay focused. You can simply show up and get coaching while listening to others and staying connected. 

(1) Group shopping trip (Value: $100) 

At the end of the program, we’ll meet at a store in DC to shop. You’ll get my guidance and feedback and meet the other women in the program in real life. 

Daily support and feedback (Value: Priceless!) 

This is where you’ll stay connected and get ongoing feedback from me and others in the group via a private online forum.

PLUS: Discount on additional individual services for six months after SHINE! 

In addition, you'll get: 

  • A headshot by Tamzin Smith Portrait Photography, with styling help from me (Value: $400)
  • Bonus Q&A call to introduce ourselves, plus I'll explain how to get most out of the program


  • Access to the 10 Day Closet Cleanse (designed to help you go into more detail about the wardrobe editing process)
  • Checklists, handouts, and (fun) exercises to help you stay focused and on track
  • Audio recordings of each video session
  • Complimentary access to the next SHINE! in-person workshops for you and a friend

 The details

Your investment: $997

Don’t live in the Washington, DC, area? No problem!

Out-of-area option: $847 ($150 off the regular price; does not include headshot or group shopping trip)

Payment plan: You can pay in two or three installments over the 8 weeks. Email me to make arrangements. :-)